The Estate Of Iris Apfel has been unveiled as the face of Magnum's #TrueToPleasure campaign, shot by renowned photographer duo Mert Alas and Marcus Piggott, aka Mert and Marcus.

The campaign aims to 'inspire people to be true to what brings them true pleasure', and Apfel said 'I have done many things in my life and throughout, I have always tried to live without fear of judgement... I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so!'.